What is the Benefits of Having AMP or Accelerated Mobiles Pages3 min read

Curious of AMP or Accelerated Mobile Pages and what is the benefits of having it in your website? According  to Web master experts that having a slow loading websites is one of the biggest problems in the world wide web specially in this time that mostly people now are using Mobile Phone in searching over the web but before i continue with the benefits of having a AMP or Accelerated Mobile Pages let us first focus what really is AMP Pages.

What is AMP or Accelerated Mobile Pages?

AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML. Put simply, AMP is a way to build web pages for static content (pages that don’t change based on user behaviour), that allows the pages to load (and pre-render in Google search) much faster than regular HTML.

AMP has been rolled out in response to projects such as Facebook Instant Articles, in which Facebook can host and render publishers content directly within their news feed, meaning the process of viewing a piece of content is much quicker than opening the equivalent web page in a mobile browser.

Facebook’s Instant Article technology is what’s known as closed, thus the technology used to display Instant Articles is specific to only their platform. The AMP project uses an open-source framework, meaning that it can be used by a whole host of other companies to serve content that’s been built using AMP HTML, including platforms such as Twitter, Pinterest and Google search, which is big news for content publishers.

Here is the video about Accelerated Mobile Pages by Google Chrome Developers:

3 Benefits of Having AMP in your Website

1. Faster loading page for mobile users – It’s no surprise that one of the main benefits of website pages developed with AMP is that the pages load like lightning on mobile devices – given that it was created for this purpose. This is vital as studies show that mobile users usually abandon a website that takes longer than 3 seconds to load; as such, businesses that adopt AMP could help to drive mobile abandonment rates down and increase conversions.

2. Improved search engine ranking – Although AMP is not yet meant to be an independent ranking factor, mobile friendliness and page load speed times are well known ranking factors. As AMP greatly improves page loading times and mobile friendliness it is highly likely that a website developed with AMP will be rewarded with higher rankings than slower and unresponsive sites.

3. Increased visibility for Publishers– Search results will clearly display AMP symbols in green (see below). The inclusion of these symbols could see click through rates improve for these pages as search results will not only stand out more but users will start to look for AMP pages as they seek quicker loading times.

If your website is in a WordPress Platform(Self Hosted) and you want to make it AMP enable then you can go to my guide on how to make a WordPress AMP enable.

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